INNATEX 33: Summer trends in their many astounding facets - across all product groups

At the first INNATEX in 1997, no one could have imagined just how successful natural textiles would become as time went by. Starting out as just a small group of idealistic pioneers, the exhibitor numbers climbed each year to encouraging levels. INNATEX also succeeded in arousing considerable media interest. Continuity and the highly praised “congenial business atmosphere” have enabled the international trade fair for sustainable textiles to flourish into the largest platform of its kind over the past 15 years.

The original idea to process natural fibres and, in doing so, to be kind both to the skin and the environment, was soon complemented by the strong desire to promote the ecological cultivation of raw materials. At the same time, the call for global justice and thus fair trade gained in importance among both the buyers and exhibitors at INNATEX.

Many suppliers have grown up together with INNATEX. Some labels laid the foundations for their lasting and sustainable success in the halls of INNATEX. Reputed natural textile brands which were once derided as small-time niche producers, are today selling their goods all over the world. Lasting business relationships that are based on trust and loyalty form the basis for growth, showering the sector with continued strong sales figures.

Conventional brands have also been dabbling in sustainability for several years now which is reflected in many of their collections. This trend was greatly encouraged and fostered by the growing success of INNATEX.